Where to Start with SEO for Your Website

Where to Start with SEO for Your Website, Key Focus Areas.

Where to Start with SEO for Your Website?

Having a strong online presence and understanding where to start with SEO for your website is crucial for the success of any business. Search Engine Optimisation (SEO) plays a vital role in driving organic traffic to your website and increasing your visibility in search engine results. However, for those new to the world of SEO, it can seem like a complex and daunting task. Fear not! In this guide, we will walk you through the key areas to focus on when starting with SEO for your website.

 

Keyword Research

Where to Start with SEO for Your Website, Search Engine Optimization

SEO optimisation across desktop, laptop, tablet and mobile

One of the fundamental aspects of SEO is keyword research. Keywords are the words or phrases that users enter into search engines when looking for information. By understanding the keywords relevant to your business, you can optimise your website’s content to match the search intent of your target audience. Here are a few steps to get started:

    • Identify your target audience: Determine who your ideal customers are and what they are likely to search for when looking for products or services like yours.
    • Compile a keyword list: Use keyword research tools such as Google Keyword Planner, SEMrush, or Moz Keyword Explorer to discover relevant keywords. Look for keywords with a decent search volume and lower competition.
    • Analyse keyword intent: Different keywords have different intent. Some may indicate that the user is seeking information, while others may indicate a desire to purchase. Focus on keywords that align with your business goals.

 

On-Page Optimisation

Once you have identified your target keywords, it’s time to optimise your website’s on-page elements. On-page optimisation involves making changes to your website’s content and HTML source code to improve its visibility to search engines. Here are some essential on-page SEO elements to consider:

    • Title tags and meta descriptions: Craft compelling and keyword-rich titles and descriptions for each page. These are the snippets that appear in search results, so make them enticing for users to click.
    • URL structure: Ensure your URLs are descriptive, concise, and include relevant keywords. For example, “example.com/seo-guide” is more informative than “www.example.com/page1.”
    • Heading tags: Use H1, H2, and H3 tags to structure your content and highlight important sections. Include your target keywords where appropriate, but remember to keep it natural and reader-friendly. The H1 title for this blog is “Where to Start with SEO for Your Website.”
    • Optimised content: Create high-quality, unique, and engaging content that incorporates your target keywords naturally. Aim for a good balance between readability for humans and optimisation for search engines.

Technical SEO

Where to Start with SEO for Your Website, this shows the SEO machine

The SEO machine needs constant maintenance

While on-page optimisation focuses on the content and structure of your website, technical SEO deals with the behind-the-scenes aspects that influence search engine crawling and indexing. Here are some key technical elements to address:

    • Site speed: Optimise your website’s loading speed by compressing images, enabling browser caching, and minimising code. Users and search engines prefer fast-loading websites. Check your website speed here. 
    • Mobile-friendliness: Ensure your website is responsive and mobile-friendly. With the majority of internet users accessing the web through mobile devices, this is crucial for user experience and search engine rankings.
    • XML sitemap: Create and submit an XML sitemap to search engines. This file helps search engines discover and index your website’s pages more efficiently.
    • txt file: Implement a robots.txt file to instruct search engine crawlers on how to navigate and index your website. This file can prevent search engines from indexing certain pages or directories if necessary.
    • You can use AI to generate all the information you need to get your SEO on point, but make sure you give the AI platform the right commands in order to get the best output.

Off-Page Optimisation and Link Building

Off-page optimisation involves actions taken outside of your website to improve its visibility and authority in the eyes of search engines. A significant aspect of off-page optimisation is link building. Here are some strategies to consider:

    • Quality backlinks: Acquire high-quality backlinks from reputable and relevant websites. This can be achieved through guest blogging, content partnerships, or reaching out to influencers in your industry.
    • Social media presence: Build a strong social media presence to increase brand visibility and engagement. Social signals can indirectly impact your search engine rankings.Here is an example of my LinkedIn profile and you will see i have my website link in my bio.
    • Online directories: Submit your business to relevant online directories to improve local SEO and increase your website’s visibility to potential customers.

Internal Links

Linking internally is very important, this helps establish your authority in your niche and just like this link, it is an internal link to another blog on this website written about establishing your authority in your niche.

You can link products like my 90 Minute Marketing Plan or just send your reader to your reviews page. It’s as simple as that.

Search engines like to know that your website is a treasure trove of information and that you know your stuff, so it can feel confident in recommending that people look at your site to finds out what they are looking for. The more links internally and externally the better and this can improve your website authority score. You can check your website authority score here.

 

 Mastering SEO in small chunks

Getting started with SEO for your website may seem overwhelming, but by breaking it down into manageable steps, you can gradually improve your search engine rankings and drive organic traffic to your site. Remember this is where to start with SEO for your website, not where to finish. So focus on keyword research, on-page optimisation, technical SEO, and off-page optimisation to create a solid foundation for your SEO strategy.

 

Where to Start with SEO for Your Website , Image shows all the elements needed in SEO, Keywords, blogs, tags, links All of the elements needed to optimise your SEO

Where to Start with SEO for Your Website the Miles Marketing Way

If you need expert guidance and support in optimising your website for search engines, consider partnering with Miles Marketing. Their Bite-Size marketing approach can help you effectively tackle SEO and drive meaningful results for your business website.

With dedication and consistent effort, you’ll be on your way to achieving higher search engine rankings and increasing your online visibility, ultimately leading to the growth and success of your business.

Contact us here if you want to learn more about Bite-Size Marketing, Bespoke Marketing or Outsourced Marketing. We specialise in Engineering, Construction, Industrial and Manufacturing businesses. Want to know how we work? Find out here.

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