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Bespoke Marketing
From one-off projects to complex product campaigns, we build you a unique solution.
Bespoke Marketing
Bespoke Marketing Solutions Tailored to Your Business
As a seasoned marketing consultant, I specialise in providing problem-solving and bespoke marketing strategies for businesses of all sizes. Whether you’re facing a unique project or need a comprehensive marketing overhaul, I’m here to offer my expertise across a wide range of digital marketing services.
From creating effective branding strategies that resonate with your target audience, to developing and managing CRM systems that enhance customer engagement, I focus on delivering tailored solutions that meet your specific needs. My approach goes beyond the buzzwords to provide real, actionable marketing strategies.
Here’s how I can help:
•Digital Marketing Campaigns: I design data-driven campaigns that cover everything from PPC advertising to SEO, ensuring your business gains visibility in all the right places.
•Content Creation and Strategy: Crafting compelling content that speaks to your audience, drives traffic, and converts leads. This includes blogs, email marketing, social media content, and more.
•Lead Generation: I focus on building systems that consistently generate high-quality leads through email marketing, landing pages, and automation tools that drive sales growth.
•Branding and Rebranding: Whether you’re launching a new brand or refreshing an existing one, I help define and position your business for success with clear messaging and strong visual identity.
•CRM System Setup and Management: Implementing and managing CRM systems to streamline customer interactions, improve communication, and enhance customer retention.
•Website Design and Development: From UX optimisation to mobile-friendly designs, I ensure your website is not just functional but also a powerful tool for conversion and brand engagement.
Are you tired of endless marketing jargon and looking for clear, practical strategies to drive your business forward? Let’s have a genuine conversation about how I can help you boost growth and profitability.
Whether you need temporary support for a luxury marketing campaign, a short-term fill for a maternity leave position, or the guidance of an experienced marketing director to coach your team, I’m your go-to partner.
Together, we’ll determine the best bespoke solution for your business, whether it’s working on a flexible day-rate, a retainer basis, or a fixed fee structure. My goal is to provide you with clear, results-driven marketing strategies that align with your business goals.
Let’s connect and discuss how we can craft a marketing strategy that works specifically for your business.
Here are 10 examples of the types of bespoke marketing projects we have been asked to help with:
1. Brand Strategy Development
Collaborating with clients to define their unique brand identity, target audience, and positioning. This includes creating a comprehensive brand strategy, brand messaging, and visual guidelines to establish a strong market presence.
2. Social Media Campaigns
Designing and executing tailored social media campaigns across platforms such as Facebook, Instagram, Twitter, and LinkedIn. This includes content creation, scheduling, audience targeting, and performance analysis to drive engagement, increase followers, and generate leads.
3. Content Marketing
Developing custom content marketing strategies to boost online visibility and engage target audiences. This may involve creating blog posts, articles, videos, infographics, or other forms of content to establish thought leadership and drive traffic to the client’s website.
4. Website Optimisation
Conducting website audits to identify areas for improvement in terms of design, user experience, and search engine optimisation (SEO). Assisting with website redesigns, keyword research, on-page optimisation, landing pages and technical SEO to enhance organic visibility and drive conversions.
5. Email Marketing Campaigns
Designing and implementing personalised email marketing campaigns to nurture leads and build customer relationships. This includes creating compelling email templates, writing persuasive copy, segmenting email lists, and analysing campaign performance.
6. Paid Advertising Campaigns
Develop tailored paid advertising strategies, such as Google Ads or Facebook Ads, to drive targeted traffic and increase conversions. This involves keyword research, ad creation, budget management, A/B testing, and performance tracking to optimise ROI.
7. Influencer Marketing
Assisting clients in identifying relevant influencers in their industry and devising influencer marketing campaigns. This includes outreach, negotiation, campaign management, and measuring the impact of influencer collaborations.
8. Event Marketing
Planning and executing customised event marketing strategies, both online and offline, to promote products, services, or brand awareness. This involves coordinating event logistics, designing promotional materials, managing registrations, and measuring event success.
9. Market Research
Conduct in-depth market research to gather insights about the client’s target market, competitors, and industry trends. Providing actionable recommendations based on the findings to help clients make informed business decisions.
10. Conversion Rate Optimisation
Analysing website data and user behaviour to identify opportunities for improving conversion rates. Implementing strategies such as A/B testing, user journey optimisation, and persuasive design techniques to enhance the client’s website’s performance.