We make marketing memorable!
Miles Phillips – Outsourced Marketing Director
Hi I’m Miles, I’m an outsourced marketing director with 30 years of experience and my agency is all about keeping marketing simple, easy to understand and results focused.
I’m a marketing professional with 30 years of experience managing brands, developing products and delivering winning results. In the 1990’s I was a category marketing manager at adidas UK. I then moved on to a career in the gambling industry marketing household names. I was fortunate to run an industry organisation marketing products worth billions to over 10,000 betting shops across the UK and Ireland. I now share my wealth of expertise with SME’s to deliver no-nonsense, cost effective, outsourced marketing that delivers results.
provide comprehensive outsourced marketing solutions to business owners. We skilfully blend traditional and modern media strategies to foster business growth while ensuring our marketing efforts align closely with the client’s unique goals, values, and target audience. Our commitment is to craft marketing strategies that are not only effective and memorable but also straightforward and easily comprehensible.
Over the years I have worked with companies from across different sectors including financial services, human resources, property, coaching, engineering, construction and digital marketing to name a few. I would say we specialise in engineering, construction, industrial and manufacturing sectors, not only because we get great results working in these areas, but I also find my no-nonsense approach is warmly welcomed.
Miles Marketing is a ‘boutique’ agency, which means that I run the show and manage the accounts so that my customers get a very personal service. I have been lucky enough throughout my career to cover every aspect of marketing, but I use specialists to deliver this to my customers. I find each client the right supplier at the right budget.
The astronaut image is all about me being a pioneer. When I started out as an Outsourced Marketing Director, I took time to look back at my career and I realised that I had behaved like a pioneer on more than one occasion.
One of my greatest achievements was setting up a specialist skateboard and BMX network in the UK while I worked for adidas UK. I had a completely blank canvas. Over 3 years, I built a specialist retail network, product range and sponsored athletes in a niche marketplace. I was also the executive producer of a twice-daily live lotto draw, one of the team who invented Virtual Racing and I produced the very first gambling advert aired on terrestrial TV for the Irish Lotto Bet.
Not all actions need to be big to be pioneering, of course. For example, I introduced a simple change to the way the sales stock rooms were held at adidas: the sales people were asked to join me in a tent on the lawn outside adidas HQ to enjoy a bacon roll and meet silver medal-winning Olympian Paul Ratcliffe and his massive canoe. Sales increased massively as a result.
I should add that I don’t go out of my way to do things differently. However, I thrive to live up to my values and I love solving problems.
Why Choose Miles?
One of the benefits of using a boutique outsourced agency is you only ever deal directly with me, Miles. But please don’t think that I do all the work! I have a huge team of people behind me.
Over my career, I have built up a trusted network of agencies, freelancers and consultants, all of which make up our Outsourced Marketing Department for businesses.
I’ve managed multimillion pound budgets and serviced one of the largest retail estates in the world. Thanks to my experience in retail, digital, product, brands and operations, I can be a one-stop shop for all your strategic marketing needs.
Furthermore, I’m passionate about the culture of a company and how it needs to be nurtured. I’m a fan of using more carrots and fewer sticks. By informing and educating your team about the values of your company, you will create a positive culture and create marketing megaphones along the way.
I know I deliver quality, value-for-money marketing services, but if you are still hesitant, you can have peace of mind with my 100% money-back guarantee.