Top Three Marketing Tips for Trades

Top Three Tips for Tradespeople: Building Your Brand in the Market

Calling all Builders, Carpenters, Electricians, Plumbers and any other trades people that don’t know where to start with Marketing

For builders, electricians, plumbers, carpenters and other tradespeople, marketing might seem like a foreign concept. However, effective marketing can significantly elevate your business. Here are three top marketing tips for trades to get you started:

Tip One: Be Visible

In the trades, your visibility is crucial. It’s not just about the quality of your work, but also how you present your brand.

Brand Your Gear: Utilise every opportunity to showcase your brand. This includes branding your clothes, vans and any equipment. Keep your messaging clear and direct. Consider using QR codes on your gear that link to a special landing page, providing potential customers with easy access to your services.
Business Cards and Flyers: Never underestimate the power of a business card. Leave them with customers or place them in local gyms, shops or networking events. Additionally, a ‘recommend a friend’ flyer can encourage referrals, offering discounts as incentives.
Promotional Items: Items like branded mugs have ‘dwell time.’ They remain in view, keeping your brand in the customer’s mind. Also, consider using work-in-progress signs outside projects to advertise your services.
Branded Paperwork: Even your paperwork can be a branding tool. Use branded folders or job bags to present a professional image.

Tip Two: Act Social

Being active on social media is essential, but it’s crucial to choose platforms

where your target market is most active.

Choosing the Right Platforms: For most tradespeople, Facebook is a key platform due to its wide user base and community focus. However, consider where your specific audience spends their time. Instagram and TikTok are great for sharing visual content like videos of your work, but be strategic. For example, if you’re based in London, you want to attract a local audience rather than people overseas who are unlikely to use your services.
Engagement and Content: Be social on these platforms, interact with followers, respond to comments, and engage with other local businesses. Record videos or before-and-after photos of your projects. Showcasing your work not only displays your skill but also helps in building a connection with your audience.
Networking Groups: Joining groups like BNI or Grafters can be beneficial. These groups provide a platform to meet other local businesses and potential customers. Find a group that aligns with your business ethos and get involved.

advert for a webinar Miles dressed up as a plumber

Tip Three: Build Your Authority

Establishing yourself as a reliable and skilled tradesperson is key.

Showcase Your Work: Use your social platforms and website to show off your best work. High-quality images or videos of completed projects can speak volumes about your expertise and attention to detail.

Leverage Reviews: Encourage your customers to leave reviews on platforms like TrustATrader, Google Reviews, or Trustpilot. Positive reviews not only build your credibility but also help in attracting new customers.
Customer Testimonials: Ask satisfied customers if they would be willing to provide testimonials. Sharing these on your website and social media can significantly boost your reputation.
Share Knowledge: Occasionally sharing tips or insights related to your trade can position you as an expert. This could be simple maintenance tips, DIY advice, or insights into the latest industry trends.

How Miles Marketing Can Help

While these three tips will give you a strong start, real growth comes from having a clear, focused plan. That’s where Miles Marketing steps in.

Our 90-Minute Marketing Plan is designed specifically for tradespeople. In just one session, we’ll help you define your ideal customer, sharpen your message and build a simple marketing strategy you can actually use. No fluff, no jargon…just straight-talking advice tailored to your business.

With over 30 years of experience and a track record of helping SMEs grow, we understand the unique pressures trades face. Whether you’re a sole trader or running a growing team, we’ll give you the tools to cut through the noise and get results.

✅ Define your audience

✅ Build a content plan that works

✅ Learn what to stop wasting time (and money) on

If you found these marketing tips for trades helpful, take a look at more of our blogs here. Or better yet, book your 90-minute session and get started today.

📞 Contact us now to find out how affordable it is to finally get on top of your marketing.

Download our Brochure HERE

Let’s make your business more memorable.