Why you should blog

Miles Phillips explains that blogging is a proven way to build trust, establish authority, and drive inbound traffic to your website. Blogs allow you to educate your audience, explain your products or services in detail, and improve your search engine optimisation (SEO). Miles shares that blogs are the fifth most trusted online source and can boost leads by up to 67% for B2B marketers (source). He also suggests using blogs to address common customer questions and industry trends, repurposing them across newsletters, social media, and sales conversations. His top three reasons to blog: provide fresh content, establish your authority, and boost SEO to get found by customers searching for answers. Lastly, he encourages writing blogs yourself if possible for authenticity or outsourcing to freelance copywriters for efficiency.