Why Tone of voice is important for brands

In this Bite-Size Marketing session, Miles Phillips explains the importance of tone of voice in branding and communication. He breaks it down into brand voice (what you say) and brand tone (how you say it), stressing that consistency across all your platforms builds trust. Miles likens tone of voice to a brand’s personality—it should reflect who you are, your values, and be relevant to your target audience. He shares tips like reading your copy aloud to ensure authenticity and suggests creating a brand guidelines document to share with your team and external partners to avoid inconsistencies. Ultimately, Miles argues that defining and sticking to a clear tone of voice is essential to keep your brand authentic, consistent, and trusted.