Why now is the right time to increase marketing activity spend

In this LinkedIn Live session, Miles from Miles Marketing explains why now is the perfect time to increase your marketing activity or even your marketing spend, even if times are hard. He shares practical tips like focusing on your target market, having a flexible marketing plan, and shifting to low-cost or no-cost marketing tactics such as email campaigns and social media. Miles argues that maintaining visibility while competitors pull back can help you capture market share, reinforce your credibility, and show your audience you’re still there for them. He also stresses that cutting back on marketing destroys prior investments and that sticking with your plans builds future success. His key takeaway: Don’t stop, adapt and stay active to thrive in tough times.