Why is video so important in SEO

Elizabeth Keats discusses why video is crucial for modern SEO and website engagement, highlighting how search engines now favour multisensory content like video. She explains how videos especially short, authentic “how-to” or story-driven clips boost your ranking by increasing dwell time and user engagement. She also shares tips for small businesses to get started with video, including using simple phone setups, natural lighting, and focusing on relatable, real human content over perfection. Practical advice covers framing, lighting, and audio, along with the importance of thinking differently and embracing both professionally shot and informal, authentic videos. Elizabeth encourages businesses to overcome fear, experiment, and start producing video content to build trust, boost SEO, and show expertise online. She also mentions how platforms like YouTube act as the second-largest search engine, making them an essential part of any video SEO strategy.