Why do you need video content?

In this session, Miles from Miles Marketing dives into why video content is crucial for your business. Backed by stats showing that 84% of people have been convinced to buy after watching a video, he argues that video content is no longer optional. With people consuming an average of 84–100 minutes of video daily and 96% of internet users watching videos, video helps you boost conversion rates, build authority, and improve SEO. He explains that video is easy to produce with a smartphone and can be repurposed into bite-sized social media snippets, blogs, and website content. He urges everyone to just get started and stop worrying about fancy equipment or looking perfect, what matters most is consistency and sharing your expertise with your audience.