What they don’t tell you about running a business with Irina Rojnova

Miles chatted with Irina Rojnova from Story Bros about the realities of running your own business. They discussed the ups and downs that no one warns you about – from dealing with cash flow challenges and awkward clients to understanding tax efficiencies like using dividends instead of salary. They talked about the importance of paying staff and suppliers on time, and the emotional rollercoaster of entrepreneurship – including those times when clients ghost you after requesting quotes. Irena highlighted the importance of maintaining a clear vision, building a strong brand image, and nurturing authentic relationships through networking (even at glamorous galas!). They shared how leadership is about taking responsibility, giving credit to your team, and how word of mouth and reputation-building are essential for long-term success. They wrapped up by discussing the freedom and flexibility of working for yourself versus the security of working for others, encouraging viewers to explore entrepreneurship – even in small steps.