What makes a good marketing plan?

In this bite-sized marketing webinar, Miles from Miles Marketing discusses what makes a good marketing plan. He shares practical tips like ensuring your plan aligns with your company’s overall goals and speaks directly to your target market. He highlights the importance of flexibility, setting realistic KPIs, and sharing the plan across your team for maximum buy-in. Miles also explains why you shouldn’t feel the need to be on every social media platform and how being visible and using a mix of digital and traditional marketing can keep your brand top of mind. Key insights include why you should only target platforms where your audience is, how to involve your wider team in your plan, and why flexibility and constant testing are critical. Plus, he shares the upcoming webinar topics, from naming your brand to video content.