Top 3 marketing tips

In this bite-sized session, Miles from Miles Marketing shares his top 3 marketing tips for small businesses: 1️⃣ Define your brand identity – Clarify your brand values, tone of voice, and USP so you’re crystal clear on what you stand for and can brief others effectively. 2️⃣ Know your customer – Build a detailed profile of your ideal customer so you can target them precisely and avoid wasting money chasing “vanity” leads. 3️⃣ Have a plan – Create a marketing plan that’s achievable with your resources and adjust it regularly based on performance.

He also stresses not to chase “brand awareness” campaigns unless you have deep pockets focus instead on the social element of social media to engage your target market directly.