The role of search in retail, SEO and google shop

Dylan, a digital marketing consultant, shared insights on optimising organic growth and SEO for retailers. He highlighted the growing importance of Google Shopping as a critical platform for product visibility, noting it drives free listings and increased exposure on Google search, images, and maps. Dylan explained how to set up product feeds through Google’s Merchant Center, advised on the integration of performance max campaigns for paid advertising, and covered the relevance of Gen Z shopping behaviours. He underscored the value of expert advice, analytics, and testing strategies to boost eCommerce and offline foot traffic, stressing that thorough product information and sustainable data collection can turn even small efforts into substantial gains.