Target Markets and how to identify them

his week’s session covered how to identify and target your ideal audience effectively. We explored the importance of starting with market research and analysing your current customer base, before fine-tuning your target market to ensure your marketing efforts hit the mark. We discussed the differences between B2B and B2C targeting, the need to avoid scattergun marketing, and the power of data and insights for refining your message. The chat included tips on social media engagement, the debate around niching, and why small businesses should focus on real conversations rather than brand awareness.