Start-ups where to start with marketing

In this session, I offered practical advice for startups with modest budgets on how to build a solid marketing foundation. Key points included having a clear marketing plan aligned with your goals and target audience, focusing on one or two key social media platforms, repurposing content to maximise resources, and gathering social proof through reviews. I stressed the importance of consistency, realistic budgeting, and building authentic networks to grow your presence and credibility effectively.