Simple marketing plan 2023

In the first Bite-Sized Marketing session of 2023, Miles explains how to create a simple marketing plan for the year ahead. He covers setting a realistic marketing budget (suggesting 10% of turnover), defining a clear company goal, focusing efforts on where your target market is, and investing in the right channels. He highlights the importance of using experts where needed and stresses consistency in messaging across all platforms. Miles also suggests quick wins, like using a CRM system for email marketing and repurposing content across channels, and he shares how to set KPIs to measure success. The session concludes with three top tips: write it down, assign tasks and set targets, and always tie marketing back to your company goal.