SEO Packages

SEARCH ENGINE OPTIMISATION

Your website should be your hardest working asset. Without the right SEO strategy it will never reach the audience it deserves. At Miles Marketing our SEO services are designed to improve visibility, attract quality traffic and turn clicks into customers.

Here are the core areas we focus on:

• SEO audits and site optimisation: We carry out a full review of your website to identify any technical issues or barriers to search engine performance. This includes checking indexing, broken links, crawl errors and overall site health, then fixing problems so your site is set up for success.

• Keyword research and competitor analysis: We use specialist tools to find keywords with the right balance of relevance and search volume. We also review competitor strategies so you can see where the opportunities are and how to position your business more effectively in search results.

• On-page optimisation: Every page needs to be optimised around its target keywords. This includes rewriting title tags, meta descriptions, headers and image alt text, improving URL structures, and making sure the content on each page gives search engines exactly what they are looking for.

• Technical SEO: Search engines reward sites that are fast, mobile friendly and well structured. We continually monitor and improve areas such as loading speed, mobile performance, internal linking, schema markup and security, all of which have a direct impact on rankings.

• Local SEO: For businesses that want to attract nearby customers we focus on optimising your Google Business Profile and building citations across trusted directories. We can also create location-based landing pages that target individual towns or areas, helping you appear when people search locally.

• Content creation: Search engines love fresh, relevant content. We create blogs, articles and landing pages designed to target the right keywords, provide value to your audience and support long-term rankings. Great content also builds trust and positions you as an authority in your field.

• Backlink building: Links from other trusted websites act as a vote of confidence in your site. We build high quality backlinks through outreach, partnerships and content promotion to strengthen your domain authority and improve your ability to rank.

• Reporting and analysis: Each month we provide a report that shows your progress. This includes keyword rankings, traffic trends and clear insights into what is working and what can be improved. We talk you through the results so you always know where you stand.

Every business is different which means every SEO plan needs to be bespoke. Below you will find some example packages that show what is possible at different investment levels. Think of them as guides to start the conversation rather than fixed solutions.

SEO and Large Language Models

Search is changing fast. Traditional search engines like Google are still essential, but more people are now turning to Large Language Models (LLMs) such as ChatGPT to find answers, recommendations and even services. This means that businesses need to think beyond search engines and make sure they are also visible in AI-driven platforms.

At Miles Marketing we look at how your content can be positioned so that LLMs understand it, trust it and surface it when people ask relevant questions. This requires a slightly different strategy to traditional SEO.

Here is how we approach it:

• Clear, authoritative content: LLMs are trained on vast amounts of text and look for consistency and authority. We make sure your content is written clearly, factually and in a way that answers common customer questions in detail.

• Structured information: AI platforms perform better when they can easily extract information. This means using structured data, FAQs, and clear formatting so that your expertise is easy to identify and reuse.

• Topical authority: LLMs reward businesses that go deep into their subject. Rather than just one page on a topic we build clusters of content that cover a subject from every angle. This gives the AI a reason to see you as an authority.

• Local and service relevance: When people ask LLMs for recommendations such as “marketing consultant near me” or “SEO company in Essex” the model pulls from content that makes those connections clear. We ensure your site uses the right geographic and service-based keywords so you stand out.

• Up-to-date signals: LLMs prefer fresh and relevant information. Regular updates to your site and content keep you more visible across both search engines and AI platforms.

• Brand consistency across channels: The more consistent your messaging is across your website, social media, blogs and press coverage, the more likely an LLM is to recognise your business and recommend it when people ask.

This area of SEO is still evolving but the principle is simple. If you create high quality, clear and relevant content and position it properly, then both Google and AI-driven platforms are far more likely to bring your business into the spotlight.