Sapna How to build a FAB Brand

In this presentation, Sapna Pieroux discussed the power of branding and how it’s far more than just a logo. Using her do-say-see framework, she explained that a brand is built on a solid foundation of values, personality, and clear messaging. She shared real-world examples, like KFI Global and Reno Sash, who transformed their businesses with branding that truly aligned with their aspirations and customers. Sapna’s approach, captured in her six-part VISION process, demonstrates that a well-crafted brand not only attracts customers but commands higher prices and greater loyalty.