PR and how to get it free

The video dives into how small businesses can secure free PR coverage. It stresses the value of using a PR plan, telling a compelling story, and engaging local media first. It encourages showing off your successes, repurposing press releases as blogs, and leveraging free online platforms like HARO and News Page. Emphasis is also placed on presenting yourself as an expert in your field and using digital tools like Google Alerts to stay relevant. The video rounds off with top tips on crafting punchy, impactful press releases and becoming a go-to source for journalists.