18 Common Personal Branding Mistakes and How to Avoid Them
Prioritize Connections Over Perfect Branding
One of the most common pitfalls people fall into when creating their personal brand is investing too much time focusing on it. They want every tweet, logo and colour to be flawless, but here’s the thing about being small: nobody’s paying that much attention to your brand yet. Consistency is important, sure, but connection is more important. You’ll have much more success focusing your efforts on creating genuine relationships and letting people get to know you, instead of investing all your effort in fine-tuning your brand image. Your brand will take care of itself from the trust and relationships you establish. In fact, I bet you could change your logo every month and not many would even notice, but they’ll remember how you interacted with them.
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