Own Mid-Volume, Low-Difficulty Phrases
The first place to start is with the client and understanding what is their USP (Unique Selling Proposition), what makes them stand out from the competition. Yes it’s important to included high volume search terms, but the real wins are focusing on the middle ground, searches of between 400-600 per month, this shows that they are being searched, but normally there is less competition. I use a combination of Ubersuggests and Answer the public, Urbersuggests I get the short tail keywords sorted and Answer the public I see all the long tail keywords for producing good quality blog content. So the strategy is simple, target keywords that have low to medium volume and have difficulty scores of less than 40, this means there is less competition and you are more likely to rank quicker for. My last tip is to focus in on a specific keyword and own it, as an example I chose ‘Small business marketing consultant’ and then tried to create content around all of the variations, like ‘marketing consultant for small business’ and even focusing on the plural, so using ‘consultants’. While I’m not number one, I do feature high in search for these search terms and attract more clients this way.