Follow Frontline Creators For Timely Signals
The approach for staying up to date with regards to the latest changes in the social media algorithms is straightforward; I listen to the people who utilise these tools as part of their business. I am referring not to the companies that own the tools, as well as the social media agencies in this case, but the influencers and niche creators who are passionate about this on a day-to-day level. They are often the first ones to identify changes because they are monitoring for the slightest tweak in the engagement and functionality that’s taking place. They are also part of beta tests, so they are generally ahead of the curve. It’s essential that I keep up with the top creators on each of the tools. A recent example of this was the new ‘DM your new followers’ feature on Instagram; I managed to learn about this about a week before my peers and it gave me a nice talking point with my clients.