Paid advertising Crt Gojznik

In this engaging video, Miles interviews Crt Gojznik, a Performance Marketing specialist and founder of Dope Media. Church explains how performance marketing brings together paid advertising, email marketing, and conversion rate optimisation (CRO) to create a complete sales funnel. They discuss why sending leads to a focused landing page is more effective than a home page, and how email automation and retargeting help boost sales. Church highlights the power of user generated content (UGC), brand ambassadors, and segmenting audiences within Facebook’s funnel, from cold leads to repeat customers. They agree it’s crucial to invest in a professional rather than trying to figure it out alone, as proper setup ensures a data-driven approach and better results. The chat also covers how to start small, test strategies, and scale up when profitable. The key takeaway? Build your database with a smart, integrated approach that combines ads, email and retargeting, not just organic social posts. It’s about playing the long gam, nurturing relationships to keep customers coming back.

.