Miles and Tom Griffiths get to know each other, Miles is a CMO and Tom is a CFO

Miles Phillips, a marketing expert with over 30 years’ experience (including work with Adidas, the betting industry, and virtual racing products), now runs Miles Marketing. He offers outsourced marketing services and bite-sized products for small businesses, particularly those in engineering, construction, and manufacturing. Miles explains the importance of defining your target audience, building an effective CRM and sales funnel, and maintaining consistent marketing messages across all touchpoints. He also highlights common mistakes, such as overextending on social media or expecting quick wins, and suggests practical, low-cost ways to build brand awareness through word of mouth, networking, and branded merchandise like mugs and pens.