Mike Octigan build a better website

In this engaging LinkedIn live session, Mike Octagon from Gecko shared three key tips to help your website work harder for you. Tip one was to remember it’s not about you – shift the focus from self-centred content to addressing your customers’ problems and needs. Tip two encouraged answering customer questions directly on your website, as these are often what people are actively searching for (like “how much does X cost?”). Tip three was about automation and clear calls to action, from ensuring landing pages are fit for purpose to using form fields to qualify leads. Mike also shared ways to generate new content, such as by talking to staff members who know customers best and repurposing interviews into multiple content formats. Lastly, he stressed that even small updates – like case studies on your services page – can make a big difference, ensuring your site builds trust and converts visitors into leads.