This session covers practical ways to maximise your LinkedIn profile for better visibility and credibility. From professional photos and banners to fully filled headlines, services, and about sections, it’s all about treating your profile as a digital business card. Explore video and audio intros to personalise your presence, and check your privacy settings to ensure visibility. The speaker also highlights tools like Creator Mode for lives and events, and the SSI score to track how you’re doing. In short, taking the time to optimise your profile ensures you stand out and win trust in a busy online space.