Low cost – No cost marketing

Miles from Miles Marketing dives into low-cost and no-cost marketing strategies that SMEs can implement straight away. He covers three main tips: 1) leverage what you already know – this includes engaging your current and past customers with simple emails, training your staff to be marketing champions, and connecting with local businesses and communities; 2) team up – identify good referrers like suppliers, customers, and complementary businesses, join local networks and consider micro-influencers or traditional media to expand your reach; and 3) shout about it – be visible on social media, focus on brand engagement, and don’t shy away from sharing what you do with everyone – from customers to your friends and family. Miles also encourages being proactive in sharing your story, whether through LinkedIn Live sessions, YouTube, or speaking slots at local groups.