Live Your Brand Values

In this bite-sized webinar, Miles from Miles Marketing delves into the importance of identifying and living your brand values. He highlights that values form the skeleton of your company’s culture, guiding identity, messaging, and personality. Miles shares his own core values – pioneer, tenacity, valiant, curious, impartial, and having a giggle – and explains why they’re key to recruitment, customer loyalty, and consistent communication. He stresses the need to involve your team and customers in the process, compile a clear document, and ensure values are visible everywhere, from your website to your Monday morning meetings. The three takeaways: identify them, share them, and most importantly, live them.