LinkedIn what content to post for engagement

In this bite-sized marketing session, Miles from Miles Marketing shares practical tips on how to get more engagement from your LinkedIn posts. He starts by reminding viewers that LinkedIn is a personal network first and a business platform second, so 80% of your content should go on your personal profile. Miles explains why you should avoid external links (which kill your reach) and instead focus on keeping people on the platform. He then details the best types of posts: text posts, images, carousels, articles, polls, and native video content—especially video with subtitles and open questions. He stresses the importance of being personal, responding quickly to comments, and always asking for more engagement. His final three tips: mix up your content, ask open questions, and make it personal—because people don’t care about your business, they care about you.