Landing pages and how do they work

In this bite-sized marketing chat, Miles Phillips explains the essentials of landing pages and how they work to drive conversion. He defines a landing page as a focused, clutter-free page within your website that isn’t part of your main menu. There are two main types: lead generation pages, which collect data in exchange for something like an ebook, and click-through pages, which are streamlined to prompt immediate action such as purchasing a product. Miles shares examples of both, highlighting the importance of a clear call to action (CTA) on every landing page. He encourages using landing pages not only within your website but also as destinations from social profiles like Instagram and LinkedIn to capture interest and data. By tailoring landing pages to specific campaigns and using tools to track engagement, businesses can more effectively convert visitors into leads or customers.