Justin Moy how I got radio calling me

In this bite-sized marketing session, Miles interviews Justin Moy, a mortgage expert, to discuss how he got radio stations calling him for comment and how others can replicate this PR success. Justin shares that after the 2022 market turmoil, he started using a platform called Newspage, which connects journalists to industry experts for real-time commentary. He explains how he writes brief expert insights that get featured in national and trade publications, boosting his credibility and visibility. The session covers the process of registering on platforms like Newspage, the value of paid subscriptions (with Justin’s “legendary status” giving him higher visibility in journalist searches), and the SEO benefits of media mentions and backlinks. Justin also discusses how being approachable and consistent with sharing expert opinions has led to direct business worth over £7,500 so far, plus further cumulative reputation gains. The key takeaway: with the right mindset, preparation, and daily discipline, sharing your expertise through PR opportunities can significantly grow your brand and drive inbound business.