How to stamp your authority in your niche

This session focuses on how to stamp your authority in your niche and become a recognised expert. Miles begins by emphasising the importance of identifying your why—your motivation and unique backstory that forms the basis of your authority. He advises crafting a USP (unique selling proposition) that sets you apart from competitors, while ensuring your messaging is consistent across all platforms: website, social media, LinkedIn, and more. He also suggests showing up consistently by posting regularly and using tools to schedule content. Miles discusses the power of social proof (testimonials and reviews), creating physical leave-behind materials for in-person meetings, and joining relevant groups and regulatory bodies to expand your reach. Collaborating with others, being visible in the press or on TV/radio, and networking as a connector all help build your brand’s authority. Miles notes that disruption can be valuable if done with caution and relevance. Finally, he underscores the value of being a thought leader and content creator—from writing blogs to participating in panels—so your expertise is always in view. He wraps up with a reminder to revisit your website SEO and ensure that all your communications reflect your why, USP, and niche authority.