How to set up Google my business

In this bite-sized marketing webinar, Miles explains how to set up a Google Business Profile (formerly Google My Business) and why it’s vital for local SEO. He covers everything from signing in at google.com/business to verifying your listing (by postcard, video, phone, or email). Key steps include choosing the right business category, adding accurate location details, services, contact info, and images—ensuring a rich, engaging profile. He highlights the importance of regularly updating your profile and using unique photos rather than stock images. Having a complete, accurate listing boosts your chance of appearing in Google searches, which is essential for attracting local customers. Miles also shares practical tips like adding a business description, opening date, and using the dashboard’s completeness score to track progress. He stresses that a Google Business Profile is an integral part of any marketing or SEO strategy, increasing your online visibility and credibility against competitors.