How many touch points til they buy?

In today’s crowded market, it can take anywhere from 13 to 22 touchpoints before a potential customer is ready to buy. This highlights the importance of consistent, joined-up marketing that uses different channels to stay visible and build trust. From social media and email campaigns to direct mail and networking, creating a marketing funnel that nurtures relationships over time can be the key to success. The lesson? Don’t give up after a single try—people buy when they’re ready, and being in front of them at the right moment is crucial.