General Marketing
What does a marketing consultant do?
A marketing consultant helps businesses grow by reviewing what’s working, identifying gaps and creating practical strategies to increase visibility and generate more leads. At Miles Marketing, we combine strategic thinking with hands-on delivery to make your marketing work harder.
How can Miles Marketing help my business grow?
We’ll build a clear plan, identify your target audience, refine your messaging and deliver the marketing activity that gets results. That might be content, social media, email or digital advertising, all based on your goals and budget.
What industries do you specialise in?
We specialise in engineering, manufacturing, construction and industrial sectors but we also support a wide range of businesses including B2B service providers, B2C retailers, wholesale businesses and financial advisers who need straight-talking marketing support.
Do you work with businesses outside Essex or the UK?
Yes. We support businesses across the UK and internationally. Most of our services are delivered online, so distance is never an issue. But if you live with in driving distance its great to meet face to face.
What makes Miles Marketing different from other marketing consultants?
You get over 30 years of marketing experience and zero fluff. We’re not a big agency. We work with trusted freelancers and keep things lean, so you only pay for the time and skills you need. Everything is tailored to your business, no cookie-cutter strategies. You only ever deal with me, Miles.
What is the best way to start marketing for my small business?
Start by identifying your target audience and understanding what they need. Focus on low-cost or no-cost strategies such as optimising your website, creating useful blog content, setting up a Google Business Profile and using social media. You don’t need to do everything at once, pick a few effective tactics and build from there.
Is it worth hiring someone to do marketing for my small business?
Absolutely, especially if marketing isn’t your strength or you simply don’t have the time. Working with a small business marketing consultant gives you tailored strategies, saves time and often works out cheaper than hiring someone in-house. You’ll also get access to expert advice and avoid common mistakes.
How much should I spend on marketing for my small business?
There’s no one-size-fits-all answer, but a general rule is to invest around 5–10% of your revenue into marketing. However, we recommend starting with low-cost and no-cost marketing ideas, then scaling your efforts once you know what works.
Can you help me with marketing in my local area?
Yes, we specialise in supporting small businesses across the South East, including Harlow, Bishop’s Stortford, Chelmsford, Cambridge, Braintree and London.
Marketing Strategy
What is a solid marketing plan and why do I need one?
A solid marketing plan gives your business structure, clarity and direction. It helps you focus on the right audience, choose the right channels and use your budget effectively. Without a plan, marketing often becomes reactive and inconsistent.
How do you create a marketing strategy for small businesses?
We start by understanding your goals, audience, and current activity. From there, we build a strategy that’s practical and tailored to your business, not a generic template. It’s about creating something you’ll actually use, not a document that gathers dust.
What’s the difference between a marketing plan and a marketing strategy?
Your strategy defines what you’re trying to achieve and who you’re trying to reach. Your plan outlines how you’ll do that, including your messaging, channels, budget and timings. We set KPI’s so that we make sure you get ROI 😉
How long does it take to build a marketing strategy?
Our 90-Minute Marketing Plan delivers clarity fast. For deeper support, we run a structured process over multiple session. Timelines are flexible based on your needs and availability.
Can you review or improve an existing marketing plan?
Yes. If you already have a plan, we can review it, fine-tune the strategy and turn it into something you can actually use day-to-day. You’ll get honest feedback and actionable improvements.
What outsourced marketing services include brand strategy development?
Brand strategy is a core part of what we do. Whether you’re refreshing your brand or starting from scratch, we offer outsourced support that includes tone of voice development, brand positioning and message alignment as part of your overall marketing approach.
Do I need a marketing plan for my small business?
Yes, a solid marketing plan helps you stay focused and spend your time and budget wisely. It outlines your goals, who you’re targeting, how you’ll reach them and how you’ll measure success.
How do I know if my marketing is working?
We help track your results using simple metrics like website traffic, leads, conversions and engagement. You don’t need to be a data expert, we keep reporting clear and focused so you always know what’s working and what’s not.
Outsourced Marketing
What are outsourced marketing services?
Outsourced marketing allows businesses to get expert marketing support without hiring in-house. We act as your marketing team, planning, managing and delivering everything from strategy to day-to-day content and campaigns.
Can I outsource just one part of my marketing, like email or social media?
Yes. We often support clients with just one area, like social media, email marketing or SEO, as a focused project or ongoing service. You can scale up or down as needed.
Can I get outsourced marketing services that include social media management?
Absolutely. We manage LinkedIn, Facebook, Instagram and more creating content, scheduling posts and reporting on performance. It’s fully managed, so you don’t have to worry about it.
How much does outsourced marketing cost?
Typical packages start at £1,500 per month, depending on the scope and frequency of work. Some clients spend more, some less. We’re transparent about pricing and make sure you get real value for your investment.
What are common pricing models for outsourced marketing services in the UK?
Most outsourced marketing providers offer monthly retainers, project-based fees or day rates. We use a simple monthly fee model based on agreed outcomes, giving you clarity and control over your marketing budget.
What’s included in your outsourced marketing packages?
Packages can include social media, email campaigns, content creation, SEO, PPC, strategy, analytics and more. We build a package around your goals and deliver it without the need for you to manage multiple suppliers.
Which outsourced marketing service offers the best ROI for small businesses?
It depends on your goals, but content marketing, email marketing and SEO tend to offer the best long-term ROI for small businesses. We help you find the right mix that delivers sustainable growth.
Where can I find outsourced marketing agencies that handle email marketing campaigns?
Right here. We handle email strategy, platform setup, content writing and ongoing management using tools like Mailchimp, ActiveCampaign, and HubSpot. The CRM system will be yours, we will just be a user.
Which companies provide outsourced marketing with SEO and content creation packages?
Miles Marketing offers SEO and content packages that include keyword research, blog writing, on-page SEO and content strategy. It’s all done in-house or through trusted experts we’ve worked with for years.
Are there outsourced marketing providers specialising in B2B lead generation?
Yes. We focus heavily on B2B marketing, particularly for technical or complex businesses. Our strategies often include LinkedIn marketing, content funnels, cold calling, lead magnets and nurturing campaigns to convert cold leads into warm ones.
What outsourced marketing services include PPC campaign management?
We manage Google Ads, LinkedIn Ads and retargeting campaigns, including copy, creative and ongoing optimisation. PPC can be bundled with other digital services or managed as a standalone channel.
Which outsourced marketing firms offer flexible contract terms for startups?
We work with many startups and small businesses, offering flexible packages with no long-term tie-ins. Whether you need a one-off push or short-term support, we keep things agile.
Which outsourced marketing providers offer dedicated account managers?
With Miles Marketing, you work directly with Miles Phillips, no juniors or middle layers. For larger projects, we bring in specialists but always keep you updated with a single point of contact.
Are there outsourced marketing services focused on e-commerce businesses?
Yes. While most of our clients are B2B, we also support e-commerce brands with email marketing, SEO, product page content and paid campaigns. We’ll tailor the approach based on your platform and goals.
Which companies provide outsourced marketing with integrated analytics and reporting?
We include monthly reporting with every retained package, showing results in plain English. We also set up Google Analytics, dashboards and goal tracking so you can see what’s working. The KPI’s are up to you, we help you track the indicators that are important for your businesses.
Where can I find agencies offering outsourced marketing with influencer outreach?
At Miles Marketing, we partner with specialist influencer agencies to help find the right person for your brand, not just the loudest voice. Whether you’re looking for niche experts, local personalities or wider reach, we make sure any influencer activity aligns with your goals, audience and brand values. It’s about relevance and results, not just followers.
Which outsourced marketing providers specialise in multi-channel advertising?
We take a multi-channel approach to every campaign, combining PPC, SEO, social, email and content where needed. This helps you stay visible across multiple touchpoints, all managed in one place.
What’s included in marketing services for small businesses?
Marketing services can include everything from content creation, SEO, email campaigns and social media to paid ads (PPC), website development and brand positioning.
Content Creation
What types of content can you create?
We create blogs, emails, social media posts, case studies, landing pages, website copy, brochures and more. It’s all aligned with your brand voice and marketing goals.
Do you offer photography and videography services?
Yes. We work with experienced creatives to deliver high-quality photography and video for your website, social media or advertising campaigns. We partner with a wide range of specialists, so whatever style you’re after, we can match you with the right talent. Not every portrait photographer can shoot industrial and vice versa. We also work with suppliers across a range of budgets to make sure you get quality results at the right price.
How do you make sure content fits my brand tone of voice?
We start by understanding your tone and personality, then write in a style that reflects it. You’ll always get sign-off and we adjust based on feedback.
What is SEO-optimised content and why is it important?
SEO content helps your website rank higher on Google and Bing by using the right keywords, headings and structure. It attracts the right visitors and turns them into customers.
Can you repurpose my existing content for blogs or social media?
Yes. We love turning old reports, brochures or posts into new blog articles, social content or email campaigns. It saves time and maximises value.
Do we use AI to create Content?
Yes, we do use AI to help create content, it’s fast, efficient and great for generating ideas or structure. But if your budget allows, we always recommend using an experienced human copywriter. There’s no substitute for tone, nuance and real insight when it comes to creating content that genuinely connects with your audience.
What is the ‘One to Many’ content creation strategy?
The ‘One to Many’ strategy is when we take one main piece of content, ideally a video and repurpose it into multiple formats. For example, we can use the transcript to create a blog article or newsletter, adapt it for an email campaign, pull out quotes for social media posts or turn key points into website copy. It’s not just about saving time, it’s about creating focused, consistent messaging across all your marketing channels.
Digital Marketing
What’s included in your digital marketing services?
Our digital services include SEO, PPC, email campaigns, website content, lead generation and social media marketing, all designed to help you attract, convert and retain customers online. Not every business needs all of these, so we will make sure you only use what you need to reach your goals.
Do you manage PPC and Google Ads campaigns?
Yes. We offer two levels of support depending on your budget. For clients with limited budgets, we provide an in-house PPC service that covers everything from writing ad copy to managing bids and reporting on performance. However, where possible, we recommend working with a specialist PPC partner for the best results, they do come at a premium, but their expertise can significantly improve campaign performance and ROI.
Can you improve my website’s SEO?
Yes. We provide practical, in-house SEO support including audits, keyword strategy and tracking, on-page optimisation and content planning to help boost your rankings and drive more relevant traffic. For businesses with bigger ambitions or more technical needs, we can also bring in trusted SEO specialists, it depends on what level of support you need and what your budget allows.
How do you measure digital marketing success?
We measure what matters, leads, enquiries, sales and conversions, not just vanity metrics. Reports are sent monthly, with simple insights and next steps. What’s important here is you get the reports you want and need.
Do you offer email marketing setup and management?
Yes. From setting up your list to writing and sending campaigns, we offer a complete email marketing service. That includes automation, segmentation, copywriting and performance tracking.
Bite-Size Marketing Products
What are your bite-size marketing products?
They’re affordable, focused sessions that solve specific marketing problems, from strategy to social media to campaign planning. Ideal if you don’t need a full agency or long-term support.
How does the 90-Minute Marketing Plan work?
In one online session, we’ll build your marketing plan, including your goals, audience, key messages and an activity roadmap. You leave with clarity and actions you can start right away.
Who are bite-size products best suited for?
These are great for startups, solopreneurs or small teams needing expert help without long-term commitment. Also ideal if you’re stuck or need a fresh outside view.
Can I combine bite-size products with outsourced marketing?
Yes. Many clients start small and scale up. Bite-size sessions often lead to a longer-term relationship, but only if that’s right for you.
How much do bite-size marketing sessions cost?
Prices start from £399+VAT for the 90-Minute Plan and £1,400+VAT for our marketing Strategy workshops. All delivered online, with a follow up report or plan after the session to keep you on track.
What is BiteSize Unlimited?
BiteSize Unlimited is our flexible, on-demand marketing support service. For a fixed fee of £1,000 per year or £100 per month you get unlimited access to marketing advice, idea generation, feedback and guidance, all delivered through quick response emails, scheduled calls or over WhatsApp. It’s ideal for small business owners who want expert input without the cost of hiring a full-time marketer. Whether you need help with strategy, content, social media or SEO basics, BiteSize Unlimited gives you ongoing support when you need it most.
Working with Miles Marketing
How do I get started?
What happens after our first meeting?
We’ll follow up with a proposal, plan or product that fits your business. You confirm you want to proceed with it and we start work. We do not fix you to a long contract, just one month notice either way. No jargon, no pressure, just clear next steps and honest advice.
How often will we communicate about progress?
Most clients get regular updates via email or calls. We agree the rhythm that works best for you, weekly, fortnightly or monthly. When we have a large project on it can be daily, the important thing to remember is that once we agree the plan, its get executed on your behalf.
Do you offer ongoing support after a project finishes?
Yes. Once your project wraps up, we’re here if you need us. We offer ongoing reviews, updates or one-off help whenever required.
How do I book a consultation or marketing review?
Click Book Now,
Email miles@milesmarketing.co.uk
You can ring me now and if I’m free I will pick up
+447540695785
or you can text me on this number.
