Email Marketing Do’s and Don’ts

Miles shares the do’s and don’ts of email marketing, starting with the staggering stat that 347 billion emails are sent daily. He stresses the need to stand out by using the right platforms, like CRM systems (HubSpot, Salesforce) or dedicated tools (MailChimp, Sendinblue), and choosing clear goals for each campaign. Personalisation is key, with personalised headers boosting open rates by 50%. He also highlights the importance of segmenting your database, writing engaging copy, using eye-catching but honest headlines, and including strong calls to action. He advises against clutter, sending too many emails, or buying/selling lists. The best times to send emails? 10am and 3:30pm on Tuesdays and Thursdays. Finally, Miles shares his top three tips: grow your list properly (no buying!), analyse data to refine campaigns, and get personal to boost open rates.