Do you need a linkedIn business page?

In this video, Miles from Miles Marketing delves into the topic of LinkedIn business pages and whether you really need one. He explains the difference between personal and business pages, noting that while business pages can improve visibility and offer extra analytics, they’re only truly useful if you commit to updating them regularly. Miles suggests that for solo professionals, focusing on a personal profile is likely more effective, as an outdated business page can harm your brand. He also covers who can create a page, the benefits of using one, and the importance of getting your team involved to make your content more engaging and authentic. His final advice? If you’re going to do it, make sure you do it properly and consistently!