AI in PR with Kate Burke

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Short Paragraph Summary: In this insightful LinkedIn Live, Miles is joined by Kate Burke of Q Communications to discuss how AI is transforming PR and content creation. They explore its benefits, like efficiency and productivity, while acknowledging the need for a human touch to ensure content quality and authenticity. Kate also shares how AI supports PR work, from media monitoring to research and content creation, urging small businesses to embrace AI tools without fear and providing tips for effective use. They agree that AI is an assistance tool rather than a replacement and encourage businesses to explore it to stay ahead.