Ai and Marketing

This video, part of Miles’ bite-sized marketing sessions, explores the hot topic of AI and how it can be harnessed to enhance marketing efforts. Miles shares his journey of shifting from traditional blog creation to using AI-powered tools like ChatGPT to generate SEO-packed content, reducing costs and improving output for his clients. He also dives into the broader capabilities of AI beyond writing, from creating graphics with tools like DALL·E to updating website content and optimising LinkedIn profiles. Emphasising that AI’s output depends on the quality of input, Miles encourages viewers to craft detailed prompts and scripts to maximise results. He gives three top tips: be specific with your inputs, experiment with different AI platforms to get comfortable, and create reusable scripts to streamline future work. Miles also discusses the future role of video content and the increasing importance of personalisation in marketing communications, suggesting ways AI can help in both areas. He ends by inviting viewers to get in touch to discuss AI further or try his AI-powered blog generation service.