3 Website Top Tips

In this informative session, Miles from Miles Marketing welcomes Mike Optigan, co-founder of Gecko, a digital marketing agency from Edinburgh, to talk about how to make your website work harder. Mike, with 19 years of experience, shares three essential tips: focus your content on your audience’s problems and avoid endless “we, we, we” statements; answer the questions your customers are genuinely asking, using this as a basis for your SEO and content strategy; and finally, automate your website’s interactions with clear calls-to-action that help qualify and nurture leads. They also discuss the importance of creating landing pages for paid ads and highlight how critical it is to tailor your site’s messaging to match visitors’ needs and expectations. Throughout the session, they use relatable examples to help businesses, whether small, B2B, or larger, rethink how their website can attract, qualify, and convert customers more effectively. It’s a practical, no-nonsense discussion about removing ego from web content and instead showing customers you understand their challenges and how to help.